Intrepid Camera Brand Kit

Everything you need to feature Intrepid Camera correctly: our logos, colour palette, typefaces and the full Brand Book. Please use these files as supplied and follow the guidance below.

Download full kit ZIP · 5.0 MB Brand Book PDF · 1.4 MB
Intrepid Camera logomark

Logos

Use SVG for websites and digital design, PDF (CMYK) for print, and the high-resolution JPG where a vector file isn't accepted.

Intrepid Camera primary logo

Primary logo

Our main logo. Use it wherever possible.

SVG PDF (print) JPG JPG (large mark)
Intrepid Camera horizontal logo

Horizontal

Use when vertical space is limited, such as headers and banners.

SVG PDF (print)
Intrepid Camera stacked logo

Vertical stacked

Use when the brand name needs more emphasis, and for social media.

PDF (print)
Intrepid Camera logomark

Logomark

The mark on its own, for avatars, icons and small square spaces.

SVG JPG
Intrepid Camera mono logo

Mono

For single-colour printing, or where the colour logo would weaken the design.

SVG
Intrepid Camera horizontal logo, light version

Horizontal, light

Fog lettering for dark backgrounds.

PDF (print)
Intrepid Camera stacked logo, light version

Vertical stacked, light

Fog lettering for dark backgrounds.

PDF (print)

Colours

Our palette is drawn from colours found in nature. Use HEX for screen and CMYK for print. Night and Fog pair with any other colour; tints of each are welcome for backgrounds.

NightHEX #00020E
RGB 0 2 14
CMYK 100 79 44 93
FogHEX #F5F2EB
RGB 245 242 235
CMYK 5 5 9 0
ShadowHEX #849BA9
RGB 132 155 169
CMYK 54 28 26 6
Pine GreenHEX #1F8078
RGB 31 128 120
CMYK 91 22 56 8
Autumn GoldHEX #A57A33
RGB 165 122 51
CMYK 25 50 93 17
SunburstHEX #FABA00
RGB 250 186 0
CMYK 1 30 94 0
FireHEX #FF543D
RGB 255 84 61
CMYK 0 84 72 0
Full palette with tints PDF

Typography

Headings and subheads

Aa

Times Newer Roman

Bold for headings and titles, Regular for subheads.

Body copy

Aa

Public Sans

Regular for all text; Bold only where emphasis is needed.

Set type left-aligned, in title case, in Regular or Bold only, and only in legible colour pairings.

Download fonts ZIP · 250 KB

Regular and Bold of both typefaces. Public Sans is shared under the SIL Open Font License and Times Newer Roman under the GNU GPL v2; the licences are included.

Using the logo

Minimum sizes

Logo Print Screen
Primary 4 cm 112 px
Horizontal 5 cm 180 px
Vertical stacked 2 cm 58 px

Keep a clear space around the logo at least the height of the green mountain in the mark.

Please don't

  • Change any of the colours
  • Add effects such as shadows, glows or outlines
  • Remove or rearrange any elements
  • Stretch, squash or change the proportions
  • Place it on a busy background

Questions?

For anything not covered here, or for other file formats, email hello@theintrepidcamera.co.uk.